Mission01
Make marketing easier to act on.
We learn how the business works, decide what deserves attention, and improve the work based on what the results show.
About Cognisearch · Since 2020
Research set the standard.Referrals built the company.
Cognisearch began in Romania in 2020. Alexandra Plesa brought twelve years of research discipline; Viorel Grigorescu brought an engineer’s instinct for systems. Every client since has arrived through a referral.
Read the story↓01 Before Cognisearch
Twelve years in research before marketing.
Alexandra Plesa spent twelve years in academia, much of it in the Netherlands on scholarships. Her research crossed Arabic paleography, languages, mathematical statistics, and research methodology.
When she returned to Romania, there was no viable path forward in her field. She made a deliberate career change, started as a copywriter for a US property management company, and was running its marketing within months.
Those research habits still shape how Cognisearch works: understand the problem fully, document the reasoning, and do not hand over work that is only half understood.
02 The company begins
Founded in 2020. Viorel joined full time in 2022.
Cognisearch was formed in Romania in 2020 for a straightforward reason: Alexandra needed a legal structure through which to invoice and pay tax on work she was already doing.
The first client arrived before the company existed—a small Bucharest atelier making textiles for restaurants and hotels. The assignment was a website.
Viorel Grigorescu trained as a telecommunications engineer. His focus on systems and structure complements Alexandra’s strategy work. He joined Cognisearch full time in 2022.
- 2020
- Founded in Romania
- 2022
- Vovo joined full time
- 01
- First project: a website
03 How it grew
Seven years. Every client through a referral.
012020–22
Two people, one website at a time.
The first projects were mostly websites. Each new client came from someone who had already seen the work.
022023
A US engagement made the first hire possible.
A US property management group hired Cognisearch for SEO. The work grew into thirty concurrent paid-media campaigns and made the first hire possible.
032024–25
The service line and team expanded.
Larger multi-site builds, payment infrastructure, SEO, paid media, branding, and automation became part of the day-to-day work.
042026
Cognisearch entered its seventh year with a full team.
Cognisearch is now a full team working largely with US businesses. The company still has not paid to advertise itself.
04 Mission & vision
Our mission and vision.
Vision02
Better marketing as the normal.
A standard of partnership where clear thinking, good judgment, careful execution, and measurable improvement are expected.
05 Cognisearch now
A full team working across three cities.
Then
Two peopleWebsites, one at a time.Now
One connected teamWeb, search, paid media, brand, analytics, systems, and AI.Cognisearch works largely with US businesses from a team spread across Bucharest, Islamabad, and Porto. Several team members first joined as students and were trained into their current roles.
Contact Cognisearch
Based in BucharestWorking worldwide