Discover
We collect the business context, audience, offer, competition, ambitions, existing assets, preferences, and constraints.
Service · Branding
Give the business a clear
verbal and visual identity.
We turn what the business is, who it serves, and why it deserves attention into a clear verbal and visual system your team can use across the website, campaigns, sales, and everyday communication.
What we build
01 What we build
A brand system helps the team make consistent decisions about language and design.
We clarify the audience, offer, differentiators, purpose, personality, voice, and core story—then give them a visual language through logo, colour, typography, imagery, and distinctive motifs.
Positioning, language, and design in one usable system.
02 Without a clear brand
Without shared rules,
every asset is decided again.
88%
Trust carries purchase weight
Edelman’s 2026 brand study found 88% say trusting a brand is an important or critical purchase criterion—on par with value and nearly level with quality.
— Edelman, 2026 Trust Barometer Special Report: Brands54%
Brands create social meaning
More than half of respondents said they feel a connection to people who use the same brands they do. Identity shapes who feels that a business is for them.
— Edelman, Brand Growth in an Insular World 20261 system
The brand should precede the assets
Our web process treats an approved brand foundation as a prerequisite to information architecture. Settling the voice and visual rules early reduces avoidable redesign later.
— Cognisearch Branding Procedure, 2026
Inconsistency is usually not a design problem. It is a missing-decision problem.
03 How we build it
Research and position first.
Write and design next.
◎
Position
We define value propositions, differentiators, audience, personality, purpose, story, power words, and core message.
Design
We develop the logo where needed, colour, typography, imagery, mood, motifs, and practical visual rules.
Approve
We present a decision-ready system, collect the agreed feedback round, revise, and deliver organised source and use files.
04 The brand system
Positioning, language,
identity, and usage rules.
The brandbook connects the strategic and visual decisions. It gives the team both the answer and enough reasoning to apply it when a new situation appears.
- 01 · Meaning
Positioning
Audience, offer, value propositions, differentiators, mission, vision, values, and story.
- 02 · Language
Verbal identity
Personality, power words, voice, brand statement, tagline, and message foundations.
- 03 · Recognition
Visual identity
Logo, palette, typography, imagery, mood, motifs, and composition guidance.
- 04 · Use
Application rules
Logo construction and misuse, examples, organised files, and a system ready for real assets.
The visual direction is specific to the client. A reusable brandbook structure helps teams find decisions; it should never turn different brands into the same design.
05 Pricing
One clear foundation.
Two starting points.
Public starting prices in USD. Scope is confirmed after reviewing the existing brand, decision-makers, markets, required assets, and whether a new logo is needed.
Build the brand around it
from $800one-time brand project
- Audience and positioning
- Purpose, personality, and voice
- Colour, typography, imagery, and motifs
- Complete brandbook and handover
Create the complete identity
from $1,500one-time brand project
- Everything in the brand foundation
- New logo design and one feedback round
- Logo construction and usage guidance
- SVG, AI, and PNG delivery
Apply the system
from $300add-on
- Reusable post templates
- Channel cover assets
- Brand-consistent layouts
- Sized for the agreed platforms
Naming, packaging, campaign concepts, extensive copywriting, photography, illustration, motion, and additional feedback rounds are separate when required.
06 Client feedback
In their words.
Awesome company. They build me an incredible website and created all my social media pages for my business. It’s a one stop shop and I couldn’t be happier with the service they provide!
Contact Cognisearch
Based in BucharestWorking worldwide