Google Ads
Search campaigns reach people actively looking for a relevant product or service. We manage keywords, targeting, bids, ads, and landing-page alignment.
Service · PPC & Paid Media
Paid campaignsbuilt aroundmeasurable results.
We plan and manage campaigns across Google, Microsoft, Meta, and emerging paid placements where available. We set up conversion tracking, review performance, and move budget when the evidence supports it.
What this is
01 What this is
Paid media can create demand quickly, but only if targeting and measurement are reliable.
We connect spend to enquiries, sales, or another agreed outcome so you can see which campaigns are useful and which are not.
A report and a video,
every single month.
02 Without active management
Unmanaged campaigns
waste budget.
25%
Irrelevant clicks consume budget
WordStream’s small-business benchmark estimated that a substantial share of PPC spend can be lost to irrelevant clicks caused by poor keywords, match types, or audience settings.
— WordStream small-business benchmark50%
Many accounts lack conversion tracking
In WordStream’s benchmark, only half of small-business accounts had conversion tracking enabled. Without it, spend cannot be connected reliably to business results.
— WordStream small-business benchmark2:1
Well-managed search ads can produce a return
Google’s economic-impact methodology has estimated that businesses receive two dollars in revenue for every dollar spent on Google Ads. Results still depend on the offer, market, tracking, and execution.
— Google economic-impact research
Ad platforms charge for delivery whether or not the campaign produces a useful result.
03 Where we run
Choose the network
for the audience
and objective.
◎
Bing Ads
Microsoft Ads can reach additional search demand across Bing and its partner inventory. We test it when the audience, market, and expected costs justify the channel.
Meta Ads
Facebook and Instagram campaigns can build awareness, generate enquiries, and retarget previous visitors with audience-specific creative.
ChatGPT Ads
OpenAI’s emerging paid placements, where advertiser access is available. We help you test the channel without confusing sponsored placement with organic answers.
04 What you get
Spend, results,
and next actions.
Every month, you see what we spent, what the campaigns produced, and what we plan to change.
- ▤
A report, monthly
Spend, clicks, conversions, and cost per result — in writing, in plain language.
- ▷
A video that explains it
One of us walks you through the results, the decisions we made, and what we expect to learn from the next changes.
- ✦
Support that answers
An hour of technical support every month, and us online whenever something feels off.
Goals before ads. Every engagement starts with a meeting on budget and targets, and a strategy you get in writing.
Fees scale with spend. Management is a percentage of ad spend — sized to the account you actually have.
05 Pricing
Set-up, campaign build,
and management.
The account set-up, campaign build, and monthly management are priced separately. Management scales with spend.
Account set-up
$200 one-time
- Account structure and core settings
- User access and billing setup
- Ownership stays with you
Campaign build
$100 per campaign · +$25 per ad group
- Keyword research and targeting
- Ad copy written to convert
- Bidding set up and optimized
- Conversion tracking installed
Monthly management
from 8% of ad spend · $250/mo minimum
- Ongoing optimization and budget steering
- A report and explainer video, monthly
- Budget & goals meeting, strategy in writing
- A support hour monthly, chat anytime
Management rates scale with ad spend and campaign count — the exact number comes after we see your account. Your ad spend itself goes to the networks, never to us.
06 Client feedback
In their words.
These guys increased my lead flow and lowered my cost per closed contract for my property management company, and I will be eternally grateful for all they have done for me.
Awesome company. They build me an incredible website and created all my social media pages for my business. It’s a one stop shop and I couldn’t be happier with the service they provide!
Contact Cognisearch
Based in BucharestWorking worldwide